Max pursued his love for the food and beverage industry, all the while studying music and performing since he was a child. He grew up in the Bay Area of California, but at 20 years old he left for Los Angeles where he performed on stage, screen and in the recording studio. He received a recording certification from the famed Musicians Institute in Hollywood. While performing, he paid the bills tending bar for the Wolfgang Puck Fine Dining Group. There, he developed a passion for wine. which led to a position as the Wine Director and Manager at the iconic Café del Rey, in Marina del Rey, California.

​

Eager to further enhance his wine education, he took a position at Southern Wine and Spirits (now Southern Glazer's), California's largest beverage distributor, where he earned his certification as a sommelier. Max’s reputation and wine knowledge preceded him and he soon became courted by many National distributors, ultimately taking a position with Jackson Family Wines.

​

It wasn’t until Max moved to North Carolina that he was able to fuse both of his passions, food & music, together to create the North Carolina Food & Beverage Podcast. Max was able to use his recording education to start producing the podcast as well as all of the music for the production.